What big data reveals about online extremism

As extremist groups and fringe movements like QAnon have gained mainstream awareness, their ability to rapidly proliferate misinformation and conspiracies has put social media platforms under heightened public scrutiny. Facebook, ...

What influences the rise of influencers?

A model to describe the formation of online communities and rise of influencers on social media platforms, based on the quality of user generated content, is reported in a study published in Nature Communications. The findings ...

Why companies invest in local social media influencers

Researchers from Emory University published a new paper in the Journal of Marketing that investigates whether geographical distance still matters when word of mouth is disseminated online.

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