Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

Black Instagram users' propensity for political posts

In a time when Americans have largely retreated to their own political corners on social media, it's hardly surprising that they tend to share more political content on platforms where they believe they are among the like-minded.

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