What price influence?

Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...

Why Twitter should share revenues with soccer players

High-profile social media users, such as actors, popstars or athletes, compete on social media for user attention, that can translate into ticket sales for concerts or movies, a better contract, or lucrative product endorsements. ...

Abba: Who actually likes them?

It may have been almost 40 years since their last single, but Abba are now back in the charts with two new songs—I Still Have Faith in You and Don't Shut Me Down. The new songs form part of a ten-track album that will be ...

New digital tools to track illegal wildlife trade online

As governments around the world turned to lockdowns and travel restrictions to prevent the spread of the COVID-19 virus, smugglers used social media to find new ways to connect with potential customers.

Why companies invest in local social media influencers

Researchers from Emory University published a new paper in the Journal of Marketing that investigates whether geographical distance still matters when word of mouth is disseminated online.

Photo posts reveal huge interest in real coastal nature

What do people want when they set out to experience the world around them in coastal areas? Is it amusement parks with water slides and water skiing? Or do they value nature 'on the rocks' like in marine protected areas, ...

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