The missing link of experience cocreation in shared coupons

Researchers from Lehigh University, University of Hong Kong, and Shanghai Jiao Tong University published a new paper in the Journal of Marketing that proposes experience cocreation as a novel strategy to transform shared ...

Advances in the conceptual model for filtering fake news

The spread of misinformation as fake news via social media is a serious problem especially when it colors the opinions and actions of people unimpeded by critical thinking. Fake news in the area of politics, health and medicine, ...

Beating the system: Engaging the 'unreachable' on social media

Social media platforms are a ubiquitous communication tool, with nearly 2 billion people using Facebook every day, for example. But these platforms curate their offering, with neural networks using algorithms to recommend ...

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