Branding in the age of social media

Brands have to vie with each other to grab our increasingly diminishing attention spans across a much wider range of media, from traditional print and broadcast to the rapidly changing social media that are so readily scrollable. ...

Don't be fooled by fake images and videos online

One month before the 2016 U.S. presidential election, an "Access Hollywood" recording of Donald Trump was released in which he was heard lewdly talking about women. The then-candidate and his campaign apologized and dismissed ...

Technology shapes insurance companies' response to wildfires

As wildfires raged this month in California, insurance claims experts at Travelers sat in a command center 3,000 miles (4,828 kilometers) away in Connecticut, monitoring screens showing satellite images, photos from airplane ...

Fake or real? New study finds consumers wary of manipulated photos

In the age of fake news and doctored photos, wary consumers are not nearly as gullible as one might presume—especially if they have knowledge of social media, experience with the internet and are familiar with online photo-imaging ...

What a new study reveals about selfies and teenage body image

From Facebook and Twitter, to Instagram and Snapchat, it's no secret social media has become a common form of communication, but have you ever left your feeds feeling bad about yourself? If so, you're not alone, according ...

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