(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to ...
Internet
May 5, 2009
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0
Video advertising in stores is a moneymaker for retailers, but a growing threat to already cash-strapped print and broadcast media, according to a new study co-written by a University of Illinois business professor.
Other
Feb 24, 2009
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Steve Caplan is no stranger to the high-stakes world of political advertising. With over 20 years of experience at the intersection of politics, advertising and marketing, Caplan brings real-world experience to his teaching ...
Social Sciences
Jul 23, 2024
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The recent open letter to the prime minister and parliamentarians broke the week-long silence from Indigenous leaders after the country rejected the proposed First Nations Voice to Parliament. The letter emphasized the damage ...
Social Sciences
Nov 2, 2023
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19
Internet health scams have increased in recent years, often spread through social media and causing untold harm, according to a new book by UBC nursing professor, Dr. Bernie Garrett.
Social Sciences
Jul 29, 2021
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49
Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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3
The Montreal daily La Presse, after ending its 134 year-old print edition and going digital, said on Tuesday it will become a non-profit entity reliant on donations and government support.
Business
May 8, 2018
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7
Rihanna on Thursday denounced Snapchat after an advertisement made light of her beating by fellow pop star Chris Brown, sending the company's share prices tumbling.
Business
Mar 16, 2018
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15
Viacom's fourth-quarter net income rose 24 percent, helped by the success of the film "World War Z" and greater advertising revenue.
Business
Nov 14, 2013
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0
A report by a French expert panel published on Monday recommended imposing taxes on smartphones and tablets but rejected a call for search engine Google to be charged for linking to media content.
Business
May 13, 2013
1
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