Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...
Economics & Business
Mar 30, 2016
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7
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
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70
Blurred boundaries between advertising and public relations professions due to new roles in social media raise the question of whether educators can adequately prepare their students for a career in those growing fields, ...
Economics & Business
Dec 1, 2015
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21
Twitter rolled out a new marketing platform Thursday that could enable advertisers to reach more than 700 million people on and off the social media service in a simpler and more effective way.
Internet
Aug 23, 2015
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42
Television isn't the only way commercials will get airtime this year.
Business
Jun 4, 2015
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91
If you've ever found it hard to concentrate on one thing without stopping to check your emails or post to social media, you're not alone. The average human attention span – how long we can concentrate effectively on a single ...
Other
May 28, 2015
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38
So, Facebook has been in the dock after publishing details of a supposedly sinister experiment it oversaw several years ago. It involved monitoring the moods of around 700,000 users based on their posts. The research also ...
Internet
Jul 2, 2014
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0
Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals.
Business
May 6, 2014
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1
US news media revenues have tumbled by roughly a third since 2006 amid a shift to digital media, researchers said Thursday.
Business
Apr 3, 2014
2
0
US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.
Business
Aug 8, 2013
0
0
