Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...
Economics & Business
Mar 30, 2016
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Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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Facebook closed the polls Monday on letting democracy rule when it comes to policy changes.
Internet
Dec 10, 2012
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One common assumption in digital marketing is that individuals who are mindful of what's trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded ...
Economics & Business
Apr 4, 2018
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MySpace on Thursday announced that Google will continue to power advertising and search at the flagging online social network under pressure to improve its financial performance.
Internet
Dec 16, 2010
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Just a year after Facebook started selling mobile ads, the social media giant has become a bigger threat to the dominant player in the space, Google Inc.
Business
Apr 15, 2013
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US fans of the Olympics will be tracking the summer games on multiple screens, turning to tablets and smartphones for news, survey results showed Thursday.
Internet
Jul 19, 2012
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(AP) -- USA Today, a newspaper created nearly 30 years ago to appeal to people who grew up watching television, is revising its formula to try to counter the Internet's threat to its survival.
Internet
Mar 23, 2011
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(AP)—Many U.S. viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones ...
Telecom
Dec 3, 2012
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0
Researchers from Tilburg University in the Netherlands and the University of Cologne in Germany published a new paper in the Journal of Marketing that explains which factors influence media coverage of CSI events.
Economics & Business
Apr 29, 2020
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