A Dartmouth study of spearfishing on a Caribbean coral reef illustrates how understanding the process of fishing can help in developing management strategies to address overfishing and coral reef protection worldwide. Understanding ...
The Federal Reserve expanded its communications strategy Thursday by launching a Facebook page, but there were no fresh hints on the direction of interest rates.
Students from the University of Lincoln, U.K., have penned papers on marketing strategies in an essay-writing competition set by one of the world's best-known brands.
The Czech glass making industry, with a history dating to the 12th century, is embracing new technologies and marketing strategies to help it rebound from the recent years' global economic downturn.
Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.
How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way?
Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Product bundling is a common marketing strategy. According to a new study in the Journal of Consumer Research, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged ...