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IBM scoops up software maker SPSS in $1.2B deal

(AP) -- IBM Corp. is bulking up its most profitable division with a $1.2 billion acquisition of business software provider SPSS Inc., a deal that also reflects the power of wealthy technology companies to throw their money ...

Online data brokers know you surprisingly well

I'm a middle-aged guy who lives in a house that was built more than 50 years ago. I'm married, have a white-collar job and sometimes read financial newsletters for fun.

Bing gains search market share, nears 10 percent

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Desire for fame scale can help advertisers

(Phys.org)—A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.

Microsoft's 2Q earnings dip despite Windows 8 lift (Update)

Microsoft's latest quarterly earnings slipped, even as the world's largest software maker showed modest progress adjusting to a shift away from the personal computers that have been its financial foundation for decades.

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