Marketing experts measure brain waves and skin current to predict emotions
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Economics & Business
Feb 23, 2024
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48
A new study published in Financial Innovation has developed a novel quantum model for stock market fluctuations that incorporates economic uncertainty and herding behavior. The study aims to provide a deeper understanding ...
Economics & Business
Jan 9, 2024
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56
Researchers from TU Dortmund University and RWTH Aachen University published a Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed over the past few decades and ...
Social Sciences
Oct 25, 2023
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15
Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...
Social Sciences
Oct 12, 2023
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4
It's a time of transformation for capital markets. And Maria Nykyforovych, assistant professor of accounting at George Mason University School of Business, believes that accounting research can help resolve the confusions ...
Economics & Business
Oct 4, 2023
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9
A majority of American workers right now are not feeling very motivated on the job, a new survey suggests.
Social Sciences
Sep 8, 2023
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17
New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits.
Economics & Business
Aug 23, 2023
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10
A research study in the International Journal of Trade and Global Markets has looked at the effects of the evolution of the BRIC economies to the BRICS bloc and the implications of that transition on investment and global ...
Economics & Business
Aug 7, 2023
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1
Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors' products.
Economics & Business
Jul 31, 2023
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17
Research in the International Journal of Business and Emerging Markets has looked at the impact of yoga on the skill set and well-being of business executives in transitioning economies. Rather than the practice of yoga being ...
Economics & Business
Jul 18, 2023
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1