Rating platforms drive sales at tourist-area NYC eateries

Ratings on platforms such as Yelp and TripAdvisor can greatly impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by "locals" outside of tourist areas, ...

How asymmetrical alliances impact firm performance and risk

Researchers from University of Georgia, University of South Carolina, and University of Arkansas published a new paper in the Journal of Marketing that analyzes how asymmetries in pre-alliance network ties between a firm ...

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