They promise us discounts, upgrades and freebies in exchange for our allegiance - so why are shoppers failing to stay faithful to customer loyalty programs?
Economics & Business
Aug 27, 2014
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(PhysOrg.com) -- Rewards programs. Everyone is doing them — airlines, casinos, airlines, hotels and grocery chains — all with the intent to build customer loyalty. Everybody has one, and nobody knows what it does for ...
Economics & Business
Jul 16, 2010
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Consumers appreciate being able to share their perks with others, and will sacrifice exclusivity to do so, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 15, 2013
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Credit card rewards are the new social currency. Citibank customers can now use Facebook to pool their rewards points online.
Internet
Jan 3, 2012
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In a Mountain View convenience store, Marc Freed-Finnegan carries a bottle of water up to the cashier, who scans it and announces the price. Freed-Finnegan touches his smartphone to a gray plastic sensor labeled "PayPass," ...
Business
Aug 10, 2011
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A glitch that disabled registers at thousands of Starbucks stores Friday was a reminder of the invisible systems restaurants rely on to run increasingly sophisticated operations.
Business
Apr 27, 2015
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Best Buy Co. Inc. may be building fewer big-box stores in malls and shopping centers nationwide. But when it comes to the virtual world, the Richfield, Minn.-based consumer electronics giant is looking to grab some digital ...
Business
Sep 26, 2011
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A wallet full of loyalty and points cards is a common sight for many people. The results of a new study out of Ryerson University which examines the profitability of loyalty programs indicate that some companies may be better ...
Economics & Business
Jun 29, 2011
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(Phys.org) —Consumers are continuing to sign up for loyalty programs even when they're unsure of the benefits, according to new research.
Economics & Business
Jul 4, 2013
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An international team of researchers finds that the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft ...
Economics & Business
May 9, 2022
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