Is it better to present data in percentages (80% of 70) or as a frequency (56 out of 70 times)? According to a new study in the Journal of Consumer Research, data presented in the frequency format leads to more accurate judgments.
Social Sciences
Jul 20, 2010
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A new study in the Journal of Consumer Research unlocks the key to making the price of a product seem less expensive to consumers.
Social Sciences
Jul 20, 2010
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The confidence you feel when making a choice might depend on whether you're thinking concretely or abstractly, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 20, 2010
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Are voters truly sophisticated and rational decision makers? Apparently not. Their choices are heavily influenced by superficial, nonverbal cues, such as politicians' appearance, according to Christopher Olivola from University ...
Social Sciences
Jun 15, 2010
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Consumers tend to be cynical about the motivations of credit card companies, yet they lack the time or motivation to engage in political action to protect their rights, according to a new study in the Journal of Consumer ...
Economics & Business
May 18, 2010
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Why do we feel confident about some choices while we question others? According to a new study in the Journal of Consumer Research, it's a combination of how easy the choice seems and whether we're thinking concretely or ...
Social Sciences
May 18, 2010
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Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively ...
Social Sciences
Mar 22, 2010
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When employees are rude to one another, it creates a negative impression that affects consumer judgments of the company, according to new study in the Journal of Consumer Research.
Social Sciences
Feb 17, 2010
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The details surrounding the emergence and evolution of religion have not been clearly established and remain a source of much debate among scholars. Now, an article published by Cell Press in the journal Trends in Cognitive ...
Social Sciences
Feb 8, 2010
199
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Picture the following hypothetical scenario: A trolley is headed toward five helpless victims. The trolley can be redirected so that only one person's life is at stake. Psychologists and philosophers have been using moral ...
Social Sciences
Dec 14, 2009
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