What's the secret behind the world's stickiest brands?

Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create "sticky" customer journeys that keep customers ...

Considering social influences across the customer journey

Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new paper in the Journal of Marketing that re-examines the classic customer ...

Three astronauts on Soyuz craft successfully reach ISS

A Russian cosmonaut and two US astronauts arrived Friday at the International Space Station aboard a Russian Soyuz spacecraft, five months after the failed launch of a rocket carrying two of the passengers.

CubeSats joining Hera mission to asteroid system

When ESA's planned Hera mission journeys to its target binary asteroid system, it will not be alone. The spacecraft will carry two tiny CubeSats for deployment around – and eventual landing on – the Didymos asteroids. ...

Frenchman trying to cross Atlantic in barrel capsule

A 71-year-old Frenchman has departed on a journey across the Atlantic in a specially constructed barrel capsule, designed to use ocean currents alone to propel him across the sea.

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