When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to ...
Social Sciences
Apr 29, 2015
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Many people have strong habits when it comes to shopping, preferring favorite stores and favorite brands. But a new study in the Journal of Marketing Research suggests that these same shoppers may have hidden habits that ...
Economics & Business
Dec 9, 2014
0
0
(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School of Business.
Social Sciences
Jun 6, 2014
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0
(Phys.org) —Heading to the mall this weekend for some new shoes? Dropping by Home Depot tonight? Or grabbing a burger at the McDonald's drive-through window?
Social Sciences
Sep 24, 2013
0
0
From banks to telecom providers, various industries are moving to pricing plans that offer a certain amount of "free" service. Bank customers are allowed a certain number of free ATM withdrawals each month, and cell phone ...
Economics & Business
Feb 6, 2013
0
0
(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope for extending ...
Social Sciences
Oct 4, 2012
7
0
(Phys.org)—More than 2 million consumers got to gloat Friday about their shrewdness in procuring an iPhone 5, with its larger screen and 200 additional features through its new operating system.
Economics & Business
Sep 24, 2012
1
0
A study conducted by Columbia Business School's Prof. Asim Ansari, William T. Dillard Professor of Marketing, Marketing, and Oded Koenigsberg, Barbara and Meyer Feldberg Associate Professor of Business, Marketing, alongside ...
Social Sciences
Nov 17, 2011
0
0
Online retailers have long wondered if trumpeting consumer-behavior statistics on their websites could hurt business. New findings from Binghamton University should ease their fears, just in time for Cyber Monday.
Economics & Business
Nov 14, 2011
0
0
Credit card customers are likely to pay less toward their credit card debt because their monthly bills display information about the minimum required payment amount, American and British researchers report in the Journal ...
Economics & Business
Nov 7, 2011
4
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