Buyer beware: Touching something increases perceived ownership
To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research.
To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2009
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Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive "big" gift and a smaller "stocking stuffer" reduces the perceived value of the overall package ...
Social Sciences
Dec 12, 2011
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(AP)—Apple's iPad Mini will bring a lot more excitement and a little more confusion to the holiday shopping season.
Consumer & Gadgets
Oct 24, 2012
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Apple said Friday it would immediately appeal a German court ruling in favour of rival Motorola in a patent dispute.
Business
Dec 9, 2011
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Consumer electronics are among the most popular holiday gifts, but how many people really wanted a BlackBerry tablet, a Panasonic television or a Nokia smartphone for Christmas?
Business
Dec 27, 2012
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If the crowds at the mall seem a bit thinner this holiday season, it may be because more shoppers are at home, buying gifts on an iPad.
Business
Nov 29, 2013
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As shoppers gear up for another mad holiday scramble, smartphones and tablet computers are emerging as Santa's electronic helpers.
Other
Nov 14, 2011
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Finding the perfect gift for that special someone is never easy and the challenge gets even harder during the holiday season. According to a new study in the Journal of Consumer Research, consumers shopping for more than ...
Social Sciences
Dec 10, 2013
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You've just entered the mall to do some holiday shopping, and your phone buzzes with alerts for coupons at nearby stores.
Business
Nov 19, 2012
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EBay's fourth-quarter earnings topped analysts' projections as bargain-hunting holiday shoppers flocked to its Internet shopping mall and digital payment service.
Business
Jan 16, 2013
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