Are you a big fan of Apple or Nike, or a hater of McDonald's? A new study from the W. P. Carey School of Business at Arizona State University shows love-it or hate-it brands probably won't perform exceptionally well in the ...
Economics & Business
Apr 17, 2014
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In today's world of LinkedIn, Facebook, and Twitter, shaping and managing the public perception of who you are and what you can do is critical, especially for those thinking of changing jobs or blazing a new professional ...
Economics & Business
Sep 18, 2013
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Experts who go against the grain and pull off a big win are not the ones to follow – it was just a fluke after all.
Economics & Business
Apr 24, 2013
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In a tough business climate, successfully managed tension at the top can help companies embrace innovation while addressing the demands of their core business units.
Economics & Business
Jun 28, 2011
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Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, ...
Economics & Business
Feb 18, 2010
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The rise of social media and real-time advocacy have re-written the community outreach rules companies followed for decades. But many American firms are dragging their feet as they approach "Community Relations 2.0," Boston ...
Social Sciences
Oct 30, 2009
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Modern production is global, and globalization persists through pandemics, war, xenophobia, and trade wars. It persists because global supply chains enhance product quality while reducing costs. Globalization continues because ...
Economics & Business
Jan 30, 2023
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For many of us it feels like there's no going back—at least not full-time. We've had working from home foisted upon us. We've worked through it. We don't want to give it all up.
Economics & Business
Nov 19, 2021
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At the movies, scientific discoveries are often portrayed as a Eureka moment in the laboratory. Reality, however, couldn't be more different—early-stage academic inventions often require long cycles of testing, validation ...
Social Sciences
Jun 3, 2019
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In most industries today global competition thrives. And typically within each market in each industry there are leaders, challengers and often multiple niche players who can all eke out a good living. For example in the ...
Economics & Business
Nov 14, 2013
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