Research: Facebook fan pages are effective marketing tool

Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, ...

Q&A: how much workplace collaboration is too much?

Rob Cross's fascinating work on "collaborative overload," conducted with Adam Grant and Robert "Reb" Rebele of the University of Pennsylvania's Wharton School of Business, is featured on the cover of the January/February ...

Social media require 'Community Relations 2.0'

The rise of social media and real-time advocacy have re-written the community outreach rules companies followed for decades. But many American firms are dragging their feet as they approach "Community Relations 2.0," Boston ...

Robolution—it's about human skills, not just technology

The presence of robots in industry and beyond – factories are far from the only place where machines play a key role – is anything but new. In a July 2017 article written for the World Economic Forum, Jeff Morgan of Trinity ...

How to be a good boss in a bad economy

(PhysOrg.com) -- When cutbacks are necessary, can a good boss do right by the company's finances and by its staff? Some pain is probably unavoidable, but Stanford management science and engineering Professor Bob Sutton says ...

Engaged employees are good, but don't count on commitment

The notion that highly engaged workers will continue to work tirelessly for organizations despite diminishing resources often isn't true, according to Clemson University psychology professor Thomas Britt.

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