Researchers report innovative optical tissue imaging method

A UK-wide research team, led by the University of St Andrews, has developed an innovative new way to optically image through tissue, which could allow for a more detailed understanding and diagnosis of the early stages of ...

Neuroscientist explores 'What It's Like to Be a Dog'

Five years ago, Emory neuroscientist Gregory Berns became the first to capture images of actual canine thought processes. To explore the minds of the oldest domesticated species, the Berns lab trained dogs to remain still ...

How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

How researchers look at the bird brain in action

How do birds make decisions and which brain regions are particularly active when they solve tasks? Researchers from the Department of Biopsychology at Ruhr-Universit├Ąt Bochum (RUB) are investigating these questions. So far, ...

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