Study reveals how bicultural consumers respond to marketing cues

Consider a Japanese-American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger when she reaches the food court? Would this cue of Japanese culture draw out ...

Study highlights racial groups in TV ads

White people are more likely to be represented, and in a positive light, than Blacks or Asians in Canadian television advertisements, says a new study from the University of Toronto Mississauga (UTM).

Taste sensation: Ads work better if all senses are involved

Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research ...