'Paradox brands' hold strong appeal for bicultural consumers

Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...

Researchers develop nanometer-scale adaptive transistor

Normally, computer chips consist of electronic components that always do the same thing. In the future, however, more flexibility will be possible: New types of adaptive transistors can be switched in a flash, so that they ...

Simple silicon coating solves long-standing optical challenge

Quick bursts of laser light, lasting less than a trillionth of a second, are used in a range of applications today. These ultrashort laser pulses have allowed scientists to observe chemical reactions in real-time, image delicate ...

Flexible working hours: Still a farce for Aussie dads

Workplace culture and masculine norms are keeping fathers from asking for flexible working hours, including paid parental leave, according to research from University of South Australia researcher, Dr. Ashlee Borgkvist.

Baby seals can change their tone of voice

Hoover the "talking seal" famously imitated human speech. But can baby seals already adapt their voices to sounds? Researchers from the Max Planck Institute for Psycholinguistics in Nijmegen, the Free University of Brussels ...

Stretching the capacity of flexible energy storage

Some electronics can bend, twist and stretch in wearable displays, biomedical applications and soft robots. While these devices' circuits have become increasingly pliable, the batteries and supercapacitors that power them ...

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