You leave your car at the mechanic for a routine service. When your mobile rings, you are stricken by unwelcome news: The mechanic goes through a list of parts that urgently need replacing to avoid a breakdown in the middle ...
Economics & Business
Dec 12, 2023
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22
Academics from Cardiff and Stanford Universities reviewed current marketing research focused on the consequences of misinformation spread. "Between brand attacks and broader narratives: How direct and indirect misinformation ...
Economics & Business
Dec 7, 2023
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1
The right online review can win over a new customer or convince them to take their business elsewhere, but not every review is an honest product or service assessment. Bad actors looking to boost their sales have paid for ...
Economics & Business
Nov 3, 2023
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3
The authors of online fake reviews suffer from pangs of conscience, according to a new study which looked at the process behind their creation.
Social Sciences
Jan 6, 2023
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1
Can you really trust that online product review before you make a purchase decision? New research has found that the practice of faking online product reviews may be more pervasive than you think.
Economics & Business
Sep 9, 2022
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22
Consumers' choices about health products are influenced heavily by public information. A new study analyzed how media outlets responded to the endorsement of weight-loss products by TV personality Dr. Oz. The study found ...
Social Sciences
Dec 20, 2021
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44
Travelers looking to book a hotel should trust their gut instinct when it comes to online reviews rather than relying on computer algorithms to weed out the fake ones, a new study suggests.
Social Sciences
Mar 2, 2021
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3
Living in a networked world has many advantages. We get our news online almost as soon as it happens, we stay in touch with friends via social media, and we advance our careers through online professional networks.
Social Sciences
Jan 30, 2019
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4
New research suggests we are willing to blindly trust hotel reviews when they conform to our preconceived ideas.
Economics & Business
Oct 23, 2018
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7
Researchers find AI-generated reviews and comments pose a significant threat to consumers, but machine learning can help detect the fakes.
Internet
Sep 17, 2018
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