Advertising product results? Put images closer together

Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.

Fabric softener sheets repel gnats

For years, gardeners have claimed that putting Bounce fabric softener sheets in their pockets is an effective way to repel pests like mosquitoes and gnats. Any Internet search will uncover countless articles about the bug-repelling ...