A solution for precise, low-cost eye movement detection

Imec and Holst Centre (set up by imec and TNO) today announced the development of a sensing technology to detect eye movement in real time based on electrical sensing. Paving the way for the next generation of eye-tracking ...

Tobii's eye tracker REX will showcase at CES (w/ video)

(Phys.org)—Tobii Technology is introducing the REX, a USB-connected peripheral that works with Tobii's software Gaze. The Stockholm-based company will show its REX device for Windows 8 at the CES show in Las Vegas, from ...

Research highlights the importance of logos

(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.

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