A solution for precise, low-cost eye movement detection

Imec and Holst Centre (set up by imec and TNO) today announced the development of a sensing technology to detect eye movement in real time based on electrical sensing. Paving the way for the next generation of eye-tracking ...

Consumers' preferences for foliage plant attributes

Researchers used eye-tracking technology and rating-based experiments to determine what affects consumers' likelihood of buying indoor plants. The study in the October issue of HortScience offers new insights into consumer ...

Apes know a good thriller when they see one

Remember the scene in the classic movie Alien, when that creepiest of creatures bursts out of John Hurt's belly as he writhes in pain? Well, according to a study reported in the Cell Press journal Current Biology on September ...

Research highlights the importance of logos

(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.

Eye-tracking Umoove parks in closed-beta zone

(Phys.org) —A small company called Umoove, which specializes in eye- and head-tracking technology, will offer software development kits so that developers can grow the Umoove platform for mobile users everywhere. The company ...

Tobii's eye tracker REX will showcase at CES (w/ video)

(Phys.org)—Tobii Technology is introducing the REX, a USB-connected peripheral that works with Tobii's software Gaze. The Stockholm-based company will show its REX device for Windows 8 at the CES show in Las Vegas, from ...

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