Mice, and now touchscreens, have become a daily part of our lives in the way we interact with computers. But what about people who lack the ability to use a mouse or touchscreen? Or situations where these would be impractical ...
Hi Tech & Innovation
Apr 24, 2015
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(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.
Social Sciences
Mar 6, 2014
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(Phys.org) —Although peacocks are famous for tall tail feathers with colorful eyespots, an expert says peahens look lower when sizing up a male and that dance moves may give a suitor an edge.
Plants & Animals
Feb 7, 2014
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Have you ever had your credit card stolen and used? Did the thief try to forge your scrawled signature, miniaturised on that impossibly tiny and slippery white line on the back of your card?
Security
Jan 22, 2014
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(Phys.org) —Advertising models could in the future expand from clicks to pupil dilations. Google's patent for a Gaze Tracking System became public last week. Originally filed in May 2011, the patent presents an idea for ...
(Phys.org) —It's a wonder we still put up with passwords. We forget our highly secretive combinations, so we frequently have them reset and sent to our cellphones and alternative email addresses. We come up with clever ...
Security
Jul 16, 2013
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(Phys.org) —Marketers partnering with software innovators are thinking up new ways to know customers better, to take the guesswork out of product targeting. Technologies hold out hope that companies will minimize the toll ...
(Phys.org) —A small company called Umoove, which specializes in eye- and head-tracking technology, will offer software development kits so that developers can grow the Umoove platform for mobile users everywhere. The company ...
(Phys.org)—Shoppers are naturally drawn to products displayed centrally according to researchers at Aston Business School (ABS).
Social Sciences
Jan 14, 2013
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(Phys.org)—Tobii Technology is introducing the REX, a USB-connected peripheral that works with Tobii's software Gaze. The Stockholm-based company will show its REX device for Windows 8 at the CES show in Las Vegas, from ...
