Pay-per-gaze? Google patent proposes ad system

(Phys.org) —Advertising models could in the future expand from clicks to pupil dilations. Google's patent for a Gaze Tracking System became public last week. Originally filed in May 2011, the patent presents an idea for ...

How eye tracking gives players a new experience in video games

Tracking people's eye movements is a concept that for a long time has captured people's imagination. More often than not, the technology has been depicted as part of rather dystopian futures: in the movie Minority Report, ...

Pico projector used in eye based video gaming system

(PhysOrg.com) -- Students at the University of Texas in Austen are playing video games. Honestly, that is really not news. Students all over the country are playing video games, usually when they should be studying. In this ...

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