Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon evaluates the effect of chocolate packaging design on sensory liking and willingness ...

Images are not always worth a thousand words

A powerful image can evoke a strong emotional response. But can it also influence and change an individual's political opinion? Not on its own, according to communication scientist Tom Powell, who will be obtaining his PhD ...

A goosebump sensor that reads your emotions

People get goosebumps when they feel a sudden surge of emotion. Goosebumps are due to the shrinkage of the skin cells around hairs, making the hairs stand on end. Animals, such as lions and cats, develop the goosebumps or ...

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