What makes some ads more shareable than others?

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. The cost was arguably worthwhile, considering the millions of times the ...

Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon evaluates the effect of chocolate packaging design on sensory liking and willingness ...

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