The public reacted swiftly this week when news spread that Wendy's had potential plans to test-run surge pricing in its restaurants.
Social Sciences
Mar 4, 2024
0
18
You may be used to paying more for a plane ticket or a train journey during peak times. But now a major British hospitality company has announced a similar approach to how much it costs to drink beer.
Social Sciences
Sep 18, 2023
1
35
Today's consumer landscape is witnessing a pivotal shift away from traditional ownership toward an access-based model. Rather than outright owning goods and services, people prefer to simply have access to them.
Economics & Business
Jul 31, 2023
2
1
While composting and organic waste ban policies are gaining popularity across the United States, a new study from the University of California San Diego's Rady School of Management finds dynamic pricing could be the most ...
Environment
Jul 25, 2023
0
12
A group of UBC Okanagan researchers is trying to take the mathematical mystery out of what could be a person's biggest investment—buying a home.
Economics & Business
Apr 6, 2023
0
6
Whether you're booking a plane ticket at the last minute or looking to go to a lackluster preseason football game, you might encounter what's known as dynamic pricing.
Economics & Business
Aug 12, 2022
4
5
When your online retail platform clears billions of transactions a year, what's the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue ...
Economics & Business
Feb 12, 2019
0
2
Financial investing attracts a range of casual neophytes to Wall Street financiers. Variation in expertise and risk-taking behaviors among investors regularly sends markets on roller-coaster rides. Most existing economic ...
General Physics
May 22, 2018
4
74
JC Penney implemented a "best price" strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers—loyal ...
Economics & Business
Sep 29, 2015
0
12
A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Economics & Business
Mar 20, 2015
0
6
