Economist finds formula for the 'perfect ask' in online fundraising
Going it alone and setting targets are part of the 'perfect ask' fundraising formula to generate the most online donations for charity events, according to research.
Going it alone and setting targets are part of the 'perfect ask' fundraising formula to generate the most online donations for charity events, according to research.
Economics & Business
Oct 3, 2014
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Have you ever received a request for help and wondered how deserving the recipients are of your donation? This way of thinking may seem inconsistent with your moral values, especially if you consider yourself an otherwise ...
Social Sciences
Jul 22, 2014
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Charitable fundraising once depended primarily upon a charity's size, efficiency and longstanding reputation. That was before Razoo, Chipin, Facebook and Twitter came to town.
Social Sciences
May 28, 2014
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Facebook founder and CEO Mark Zuckerberg was America's most generous donor in 2013, giving nearly $1 billion of his fortune to charity, according to a magazine report on Monday.
Business
Feb 10, 2014
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In this article, Sara Helms, Brian Scott and Jeremy Thornton report new results for an economic experiment on charitable gift restrictions and donor behaviour. The authors demonstrate that offering the option to limit a charitable ...
Social Sciences
Sep 18, 2013
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Internet users have raised more than $11,000 to reward a Palestinian security researcher who hacked into Facebook chief Mark Zuckerberg's profile to expose a security flaw.
Internet
Aug 21, 2013
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Leading Ukrainian journalists have announced the launching of a new online television channel that will be independent of government and business interests.
Internet
Jun 11, 2013
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(Phys.org) —Charities could benefit from an additional £40 million per year if a new intervention designed to automatically enroll donors to a scheme that increases their donations by three per cent a year is implemented. ...
Economics & Business
May 29, 2013
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New research that studied why people choose to make large donations to charity anonymously has found that it may act as a signal to other donors of the charity's quality. The findings, published today, also show that anonymous ...
Social Sciences
May 21, 2013
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The Great Recession leaves behind the largest number of long-term unemployed people, or 4.7 million, since records were first kept in 1948, according to research from the University of Michigan.
Social Sciences
Mar 7, 2013
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