Good cause + moderate discount = more sales

Many businesses now offer customers the opportunity to make charitable donations to good causes along with their purchases, but does this really encourage the customer to buy more? According to a new study in the Journal ...

Empathy or justice: What makes consumers donate more to charity?

Have you ever received a request for help and wondered how deserving the recipients are of your donation? This way of thinking may seem inconsistent with your moral values, especially if you consider yourself an otherwise ...

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