Google injects search savvy into display ad system
(AP) -- Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
(AP) -- Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Internet
Sep 18, 2009
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Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...
Economics & Business
Apr 2, 2021
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SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.
Internet
Aug 21, 2014
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Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone's ...
Economics & Business
Jul 15, 2014
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Just a year after Facebook started selling mobile ads, the social media giant has become a bigger threat to the dominant player in the space, Google Inc.
Business
Apr 15, 2013
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(AP) -- Federal regulators are seeking more information about Internet search leader Google's proposed purchase of digital advertising company Admeld.
Internet
Jul 28, 2011
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Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.
Business
Jun 20, 2011
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Google, bidding to boost revenue from display advertising, announced the acquisition on Monday of Admeld, a New York-based company that provides an advertising platform for publishers.
Business
Jun 13, 2011
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Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.
Internet
May 4, 2011
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Google is acquiring Web display advertising startup Teracent, the Internet giant announced on Monday.
Internet
Nov 23, 2009
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