Consumers are searching online but not buying. Why?

Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...

Music site SoundCloud to start paying artists

SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.

Smarter ads for smartphones: When they do and don't work

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone's ...

Facebook threat to Google grows in mobile

Just a year after Facebook started selling mobile ads, the social media giant has become a bigger threat to the dominant player in the space, Google Inc.

Facebook to pass Yahoo! in display ad revenue

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Seeking display ad boost, Google buys Admeld

Google, bidding to boost revenue from display advertising, announced the acquisition on Monday of Admeld, a New York-based company that provides an advertising platform for publishers.

Facebook gets big slice of online display ad pie

Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

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