One-click checkout increases spending and engagement, shows study
You'd probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more?
You'd probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more?
Social Sciences
Feb 27, 2023
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Researchers, publishing in the International Journal of Green Economics, have investigated the many factors that affect consumer attitudes and buying habits when it comes to organic food products. Mohd Farhan of the Mittal ...
Social Sciences
Feb 27, 2023
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2
Researchers from San Diego State University, Rutgers University, and Vienna University of Economics and Business published a new Journal of Marketing article that examines how to translate customer participation in subscription ...
Economics & Business
Feb 8, 2023
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9
Customer satisfaction surveys are ubiquitous. They blip into our daily lives after dental appointments, haircuts and calls with IT. For businesses, these short questionnaires are intended to provide feedback and make improvements.
Social Sciences
Jan 30, 2023
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Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers.
Social Sciences
Jan 26, 2023
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3
British students wanting to get ahead in the world of work should be studying an additional language. New research from the University of Portsmouth, based on the analysis of job adverts targeted at graduates, shows a high ...
Economics & Business
Jan 24, 2023
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2
According to a new analysis, the total number of people employed full-time by the U.S. federal government remained largely unchanged by the end of the Trump administration, but with significant variation in growth, downsizing, ...
Political science
Jan 18, 2023
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26
Tipping has long been an established and widely accepted social norm in North America. Although it is not required, many Canadians feel pressured to tip—even in situations when we are dissatisfied with food or service quality.
Social Sciences
Jan 10, 2023
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23
Imagine messaging an artificial intelligence (AI) chatbot about a missing package and getting the response that it would be "delighted" to help. Once the bot creates the new order, they say they are "happy" to resolve the ...
Economics & Business
Dec 22, 2022
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23
Millennial age groups—born mid 1980s to early 2000s—now have more money at hand than they have ever controlled before. And they are spending it, says Olivia Johnson, assistant professor in the Department of Human Development ...
Social Sciences
Dec 20, 2022
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