Californians sweltering in the West's lengthening heat wave were asked to reduce air conditioning and cut other electricity use again during critical hours Friday and again Saturday to prevent stress on the state's electrical ...
Environment
Sep 3, 2022
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Researchers from Vrije Universiteit Amsterdam, Dartmouth College, Babson College, and LUISS University published a new paper in the Journal of Marketing that shows how to de-escalate customer anger on social media sites by ...
Economics & Business
Aug 31, 2022
0
9
During the first year of the pandemic, and amid protests for racial justice following the murder of George Floyd, tech companies such as Google, Yelp and DoorDash started "Black-owned" labeling campaigns to encourage customer ...
Social Sciences
Aug 30, 2022
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5
Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
0
9
While arts and cultural organizations across the U.S. have increasingly prioritized diversifying their customer base, many struggle to know if their efforts are moving the needle.
Economics & Business
Jul 26, 2022
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8
Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...
Economics & Business
Jul 14, 2022
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2
An international team of researchers finds that the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft ...
Economics & Business
May 9, 2022
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6
From Nike to Ben & Jerry's to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it's arguably become a component of any brand's strategy.
Social Sciences
May 4, 2022
0
4
Branding is everything in marketing and the public perception of a company and its products and services. If consumers engage with a brand, if they love a brand, they are likely to be repeat customers and moreover will often ...
Economics & Business
Apr 15, 2022
0
2
Thinking of getting a tattoo but worried about consequences on the job? Maybe you shouldn't be so concerned: New research from Rice University and the University of Houston finds that customers don't necessarily look down ...
Social Sciences
Apr 4, 2022
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