Impact of the pandemic on rural shopping habits

Researchers at the University of Southampton have explored how the pandemic has impacted the shopping habits and attitudes of consumers aged 65+ living and shopping in rural communities in the South of England.

Study: Conservative customers are more satisfied than liberal ones

Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team from Rice University, ...

Minimum wage hike boosts customer experience

The ongoing debate over raising the national minimum wage generally focuses on the negative impact it would have on employers, but a new study finds it has a positive effect on a different group: consumers.

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