Study: The diminishing impact of casino free-play promotions

Free-play campaigns—or gambling money on the house—have gotten big. They are the dominant play incentive in the gaming industry, where the most money is spent to get players in the door and keep them coming back for more. ...

Complaints are different when customers think a company cares

When a consumer has a bad experience involving a company's products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn't ...