When purchasing items online, reading customer reviews is a convenient way to get a real-world account of other people's opinions of the product. According to a new study in the Journal of Consumer Research, negative reviews ...
Social Sciences
Apr 15, 2014
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Before the smartphone, riders summoned a taxi by waving an arm or calling a dispatcher—but mobile apps are changing that, helping both drivers and passengers.
Software
Feb 24, 2013
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(PhysOrg.com) -- Irish computer scientists have developed a system to improve the helpfulness of online customer reviews. In recognition of the quality of their work, the group received a distinguished paper award at the ...
Computer Sciences
Dec 18, 2009
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Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine ...
Economics & Business
Feb 7, 2019
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