Researchers from the University of Bochum and the University of Warwick published a new paper in the Journal of Marketing, which shows that sales relationship disruptions can have overall positive effects for the selling ...
Economics & Business
Oct 31, 2019
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(PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."
Internet
Sep 10, 2009
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IBM's new survey of marketing professionals finds that chief marketing officers (CMOs) are differentiating their brands by crunching big data in real-time and automating personalized marketing campaigns. The price tag for ...
Economics & Business
May 23, 2013
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Lenders operating in indirect retail channels such as car dealerships could improve their profit margins by over a third by using artificial intelligence to support the retailers' salespeople rather than rely on salespeople ...
Economics & Business
Mar 22, 2024
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Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...
Economics & Business
Jul 14, 2022
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Consumer electronics retailer Best Buy is pushing more into the health field, acquiring a company that provides emergency response devices for the aging.
Business
Aug 15, 2018
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Emotions are contagious. They are experienced by and affect the actions of both parties in buyer-seller exchanges. As a result, one emotion in particular, gratitude, elicits perceptions of an undeserved or unearned positive ...
Economics & Business
Sep 26, 2018
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Economists and professionals praise the merits of competition, as it leads to lower prices and improvements in quality. But in the automobile smog-testing industry, competition can lead to corruption and even public health ...
Economics & Business
Nov 29, 2012
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The market share of a company does not have a strong influence on its financial performance, a new study in marketing at the Faculty of Management, Economics and Social Sciences of the University of Cologne shows. Companies ...
Economics & Business
Aug 27, 2018
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1
Ensuring long-term and productive customer relationships is very important for the continuity of business. Interestingly, customer relationships are always forged between people, even in the context of doing business. Especially ...
Economics & Business
Aug 25, 2022
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