Crowdfunders: Who are they and why do they donate?

Want a successful crowdfunding campaign? Make sure you know who your backers are and what motivates them. This is the advice from Nadia Arshad, Ph.D. at Jönköping International Business School, Jönköping University. In ...

Crowdfunding? Check the weather forecast first!

Investors' moods are affected by gloomy weather. New research from Copenhagen Business School recommends entrepreneurs looking for finance should be aware of the weather forecast at the time they want to launch their crowdfunding ...

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