Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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The United States is preparing to boost efforts to police Internet privacy, with a push for new laws and a new office to manage the effort, the Wall Street Journal said Friday.
Internet
Nov 12, 2010
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The right online review can win over a new customer or convince them to take their business elsewhere, but not every review is an honest product or service assessment. Bad actors looking to boost their sales have paid for ...
Economics & Business
Nov 3, 2023
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3
Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are ...
Economics & Business
Apr 15, 2024
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39
"We're here because this moment demands an explanation."
Social Sciences
Sep 1, 2023
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According to polls, the average European consumer regards gene technology, particularly for food production, as controversial. To help alleviate consumer concern, a European project has set up a website specifically to increase ...
Biotechnology
Sep 26, 2012
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