Leading social media platforms are introducing features that allow users to share content that can only be viewed once. For example, consumers can set chats to be deleted immediately after being viewed on communication apps ...
Social Sciences
Jan 18, 2023
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Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced ...
Social Sciences
Nov 17, 2022
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Researchers from Dartmouth College, Tilburg University, University of Technology Sydney, University of New South Wales, University of Sydney, and University of Florida published a new article in the Journal of Marketing that ...
Economics & Business
Nov 2, 2022
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5
Every day, millions of Americans rely on natural gas to power appliances such as kitchen stoves, furnaces, and water heaters, but until now very little data existed on the chemical makeup of the gas once it reaches consumers.
Environment
Jun 28, 2022
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253
Wharton marketing professor Wendy De La Rosa was enjoying dinner with family when her cousin started raving about a new arrangement with his employer that allows him to access his wages each day through an app, rather than ...
Economics & Business
Jun 23, 2022
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7
People don't want science anywhere near their delicious chocolate chip cookies. But they're happy to have science create body wash that fights odor-causing bacteria.
Economics & Business
May 9, 2022
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18
Whether it is marketing a tea to sharpen thinking, or sheets that promote sounder sleep, the $10 billion self-help industry has always attracted consumers with products that promise to improve aspects of their bodies and ...
Social Sciences
Apr 28, 2022
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5
The perception of physical and emotional risk caused by COVID-19 among hotel clients influences their decision-making when it comes to deciding whether to stay in this type of establishment. Hence, hotel firms that base the ...
Economics & Business
Mar 25, 2022
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13
Which flavors and chemical compounds make a particular variety of fruit more appealing to consumers can be identified and predicted using artificial intelligence, according to our recently published study.
Biotechnology
Feb 10, 2022
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6
A new study published in the Journal of the Association for Consumer Research posits that increased accessibility to anthropomorphized luck (i.e., "Lady Luck") can lead consumers to be more likely to pursue higher-risk financial ...
Social Sciences
Jun 23, 2021
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