Stars vs. numbers: How consumers perceive online rating formats
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
0
26
We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.
Economics & Business
Mar 26, 2024
0
13
Professor of Marketing at the Anderson School of Management, Catherine Roster, provides insight into the marketing world of overconsumption and a shift in mindset to sustainability long-term.
Social Sciences
Feb 27, 2024
0
8
Consumers are not always predictable when it comes to choosing products onlineāa concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
0
80
Counterfeiting has become a global economic crime with far-reaching consequences, and a new study by the University of Portsmouth reveals how social media influencers are facilitating this illicit trade.
Social Sciences
Aug 9, 2023
0
1
Researchers from Newcastle Business School, The University of Newcastle, and UNSW Business School, University of New South Wales, have published a new paper in the Journal of Consumer Psychology that provides a comprehensive ...
Economics & Business
May 23, 2023
0
3
Researchers from Seattle University's Albers School of Business and Economics, and the Indian School of Business have published a report that provides novel insights about how consumers make decisions about keeping or disposing ...
Social Sciences
May 22, 2023
0
4
It's commonly assumed that the supply-and-demand economics of the consumer marketplace dictates price. If you are one of few retailers that sells a product consumers want, you can charge more. If supplies of that product ...
Economics & Business
Apr 11, 2023
0
3
At 8:15 p.m. on November 8, 2016, India's Prime Minister Narendra Modi delivered a surprise address live on national television. He announced that, at midnight, all 500- and 1,000-rupee notes would cease to be legal tender. ...
Economics & Business
Apr 5, 2023
1
0
Researchers at The University of Queensland have pioneered a simple, fast and effective technique to remove PFAS chemicals from water.
Polymers
Jan 19, 2023
0
142