Can you forge an emotional bond with a brand so strong that, if forced to buy a competitor's product, you suffer separation anxiety? According to a new study from the USC Marshall School of Business, the answer is yes. In ...
Economics & Business
Nov 4, 2010
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Rushing to stock up on toilet paper before it vanished from the supermarket isle, stashing cash under the mattress, purchasing a puppy or perhaps planting a vegetable patch—the COVID-19 pandemic has triggered some interesting ...
Economics & Business
Sep 10, 2020
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