Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing efforts ...
Economics & Business
Jan 31, 2011
0
0
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
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80
Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra ...
Social Sciences
Mar 21, 2014
0
0
There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts ...
Social Sciences
Jul 11, 2013
0
0
Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ...
Social Sciences
Oct 30, 2020
0
5
If you think driving a luxury car like a BMW, Lexus or Cadillac makes you feel better -- think again, says a University of Michigan researcher.
Social Sciences
Jul 26, 2011
8
0
From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the masses, plotlines barely change.
Social Sciences
Jun 12, 2013
0
0
Researchers from The Wharton School of the University of Pennsylvania and the Owen Graduate School of Management at Vanderbilt University have published a new paper in the Journal of Consumer Psychology that offers fresh ...
Social Sciences
Sep 10, 2022
0
6
Oh, the joy of inflicting pain upon others. The Germans have a word for it: "schadenfreude," meaning "malicious pleasure." And tapping into its sentiment properly can, ironically, do a lot of good by raising money for charity.
Social Sciences
Jun 21, 2024
0
0
Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced ...
Social Sciences
Nov 17, 2022
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