Adding a 'decoy option' may give extra boost to crowdfunding

Imagine walking into an ice cream shop and scanning your options. A sugar cone with one scoop is $3. A second scoop comes out to $4, but for just 50 cents more, you can get a large waffle cone with three scoops. Some people ...

A recipe for friendship: Similar food

How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.

Common component strategy could improve profits, research shows

(Phys.org) —When designing product lines, one important decision marketing and manufacturing managers must consider is whether to use common or product-specific components. While the use of common components can reduce ...

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