Consumers differ in desire for explanation, new study says

A study published online in the Journal of Consumer Research finds that people can differ widely on the level of detail makes them feel they understand something. In experiments, the very same explanations that some subjects ...

Can companies really predict what we like online?

(PhysOrg.com) -- Internet marketers who try to predict what we like based on what we've bought online or which websites we've visited, may not know as much about us as they think do, according to new research at the University ...

Consumer preferences for Hawaiian orchids revealed

Orchids are the fastest-growing group of potted flowering plants in the United States, outranked only by poinsettias in sales. The wholesale value of potted orchids in the U.S. has risen 80% in the last decade (to $126 million ...

Disney merges consumer product, interactive divisions

Disney is merging its consumer product and interactive divisions, a move that acknowledges the shared goals of important product lines like the Disney Infinity video game franchise and the upcoming line of wearable toys called ...

Soybean seed hardness demystified: Key genes and networks uncovered

Vegetable soybeans are valued for their taste and nutritional benefits, but consumer preferences for seed hardness vary across regions. Chinese consumers prefer softer seeds, while African consumers favor moderately hard ...

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