Despite recent news reports questioning the long-term viability of daily deal companies, a new study from researchers at Rice University and Cornell University shows that the companies are more popular than ever among consumers.
Economics & Business
Sep 14, 2011
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A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured ...
Social Sciences
Jul 21, 2011
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Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. The public can easily construe such connections as a seal of approval of the corporation ...
Economics & Business
Nov 13, 2009
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Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey--but only if we're unfamiliar with the car, according to a new study in the Journal of ...
Social Sciences
Jul 20, 2009
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Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 26, 2009
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Many consumers view conventional meats as both tastier and healthier than laboratory-grown alternatives, according to the March Consumer Food Insights Report.
Economics & Business
Apr 11, 2024
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16
A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental ...
Plants & Animals
Feb 29, 2024
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1
Would you fancy a crunchy cricket salad? Or perhaps a mealworm omelette? What about a cockroach sandwich?
Plants & Animals
Jul 31, 2015
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13
Representing a relatively new phenomenon in shopping, digital coupons show great promise for revolutionizing couponing.
Social Sciences
Sep 29, 2010
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(PhysOrg.com) -- Florida's consumer confidence fell three points to 69 in November amid continued concerns over the state?s high unemployment rate, according to a new University of Florida survey.
Economics & Business
Nov 24, 2009
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